photos / videos ). Given that you’re patient, it won’t take you too long to identify the ads that are giving you the best results. Facebook does let you set your budget, but it’s important to get it right. Each ad variation of your ad that you choose to split test takes you one step closer to higher profits. With the right amount of research, you should be able to find answers to the above questions. Facebook is a place where people want to connect to people. Poll ads also follow many of the standard mobile video ads best practices, in addition to some specific to polling: Keep videos short. And testing your ads to find the poor ones does fall under essential Facebook ads best practices.By split testing ads, you’ll know exactly what ads are working for you and have a strong potential. Because the platform has clearly evolved from “build an audience organically” to “pay to play” over the years. 5 Tips for creating the best Facebook offer ads. Or else you’ll simply end up losing more than you gain. When someone saves your offer, it'll appear in their Offers bookmark to use later. She is a graduate of St. Bonaventure University with a Bachelor’s degree in Journalism and Mass Communication. The more ad variations you split test, the more sure you are of your campaign. Best practices for B2B Facebook ads in the interest stage The interest stage can seem like a vaguely defined step between the awareness and consideration stages. Which naturally leads to a lower response rate and a poor ROI. They will work for you too! ALWAYS include a CTA use the right messaging for your ad (i.e. Making online users stay on your page and read the whole content is another thing. Take a look a this Facebook ad where the image is in sync with the copy. So what are the key ingredients needed to ensure that your ad does achieve the performance that it deserves? For example, if you’re using Facebook ads to generate leads for your real estate business, you need to be sure of how you will nurturing and converting these leads into paying clients in the long run. Having said that, getting a high ROI with Facebook ads is not as easy as it sounds. It’s important that you avoid any guesswork and create a number of ad sets and ads before launching a campaign. rocket science. “Shop Now”, “Learn More”, etc.). However, as Facebook grew with time, and as more and more users (and brands) started leveraging it, the competition for attention grew along with it. Tammy Grace C. Ballelos, Assistant Product Manager, elaborates: Trying Facebook’s offer ads for the first time, we proved that Facebook is a highly effective way to induce trial, helping to link digital marketing with offline sales directly. But it still has a number of variables that you need to get right. Remove any verbosity and aim to write your Facebook ad in a way that your audience can understand. As a B2B marketer, you might be tempted to jump right into a sales or free trial offer after a person has visited your website or seen your Facebook ad. Boost sales. Each Facebook ad sells a different item, however, each copy is utilized to sell the item at hand: 3 Tips When Writing Great Facebook ad Copy. You can and should test the following elements in order to improve your Facebook ad campaign…. Design with your objective in mind: Your ad will perform better if you design your creative around your objective. Best Practices For Facebook Ad Copy • Be clear and straightforward about what your brand represents • Show your users what they stand to gain from engaging with your brand • Use attractive verbs such as “do”, “like” etc ... You can also have a pinned post that leads people to your website just below the offer on your ad. The key to creating a successful ad campaign is showing it to the right people. You have the choice of choosing between setting a daily budget (which is self-explanatory) or a lifetime budget (a flat fee), where your chosen amount gets evenly spread across the time period you’ve selected. Facebook advertising is growing, and it is here to stay. That’s the only way you will experience a positive return on investment. Don’t analyze your ad campaign to death because it’ll take you nowhere. ... Keep these best practices in mind when you’re creating your Facebook offer ads and you’ll be able to create offer ads that not only entice customers, but work together with your existing campaigns to move people closer to making a … Mobile Ads. You can get the best discount of up to 50% off. Which is why the average organic reach for a Facebook page has dramatically gone down and continues to dwindle. Last but not the least, if you’re already experimenting with Google ads or other PPC ads with success, you may want to take that knowledge to improve your own Facebook advertising strategy. Capture attention quickly ... Facebook Pages, Facebook events and Facebook offers within your carousel ad. There are three things that your Facebook ad copy needs to do to work: When you have the above three elements in your copy, it’s easy to make a strong connection with your audience. It’s because the latter feels more authentic. Your copy’s purpose is to convince people to take action, not impress them with your language skills. Facebook offers you the possibility to segment your audience in different … Facebook ads for dentists have helped our clients increase their new patient numbers, production, and revenue to grow their practices. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. Why? Directing prospects to a post-click landing page, rather than homepage or product page, enables you to capture their contact information to nurture them down your sales funnel: Pin your offer to the top of your Facebook Page, so visitors see it anytime on your feed. As a result of taking a strategic approach to Facebook ad targeting, Buffer was able to generate 3,870 laser targeted clicks to their podcast episodes, spending $0.24 per click, with a budget of less than $1,000. The idea is to reach only those users that will be interested in what you are offering. When it comes to running a profitable Facebook ad campaign, it’s important to run a test ad before investing any more money into your campaign. Announcement of a new offer or a … Join over 50,000 marketers who get exclusive marketing tips that we only share with our subscribers. Stephanie Mialki is a Content Writer for Instapage. And those who are willing to experiment their way to success. Get in touch with your customers. These ads can be redeemed online or in a physical store. When Buffer wanted to increase the number of podcast downloads they were getting, they didn’t pick a random set of users and target them. We know they work because we’ve seen them work. Facebook ads have often been compared to Google ads; mainly because they follow a similar bidding model. The ideal offer length is seven days. If you're an admin of a Facebook Page, you can create an offer ad to reach more people. But keep in mind that big numbers won’t take you far if your ROI is poor. The reason why these leads matter is because of their potential to convert is much higher. Remember, the easier your Facebook paid ads are to understand and connect to, the more response you will receive. The perfect Facebook ad doesn’t … Testing your Facebook offer Ads is the most effective way to determine what works—and what doesn’t—with your audience. Why should you use Facebook offer ads? Tell a Story. The good thing is, Facebook supports this with their in-built split testing feature. Last but not the least, if you’re already experimenting with Google ads or other PPC ads with success, you may want to take that knowledge to improve your own, For example, if you’re using Facebook ads to, for your real estate business, you need to be sure of how you will nurturing and converting these leads into paying clients in the long run. I touched on a few of them in the video and the article above, but I wanted to give you the guidelines I follow. You can focus your copywriting on a specific audience by connecting with their emotions and … In fact, according to HubSpot, those successful Facebook ads have almost the same elements. You could for instance be running a cake business, so instead of simply selecting local shop as your category, you should select bakery or desert shop. Schedule a product demo to learn more. LYFE Marketing, Copyright All Rights Reserved © 2021. , but if you want quicker and more definite results, the answer is Facebook advertising. And once you launched a campaign, you couldn’t really do much about it. Show the best-performing … You’ll learn 12 Facebook video ads best practices you can copy to improve your ROAS. Once you are confident about the response you are getting, you can slowly increase your budget. It’s working out great for all those who are taking a strategic approach. Video marketing isn’t always easy. Video ads 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements. Facebook charges you per impression and per click, so you have to be strategic about finding your audience. Then click “Place Order.”. You need to treat your Facebook advertising as the first step to getting interested people introduced into your sales funnel. In your quest to find and apply Facebook ads best practices, you shouldn’t forget the importance of having a long-term vision. Use lifestyle imagery when you target prospective customers. Facebook ads will only amplify rich content. Based on this feedback, you can alter the various elements of your ad. The good thing is, Facebook supports this with their in-built split testing feature. By leveraging Facebook remarketing, you are able to show your ads to people who have already had an interaction with your brand in the past. In most cases, it’s in the best interest for businesses … I’m sure you can imagine a Google ad without an image, but not a Facebook ad. . Because this way you’ll not only decrease your chances of losing your advertising dollars, but will also get quicker results. Give your campaign some time (a few days) to throw up valuable data that you can read. Actionable tips with examples that show how you can use Facebook Ads in your business. Go to Ad Creation and select “Traffic,” “Messages,” or “Conversions” as your objective. People are more likely to watch until the end if your video ad is 15 seconds or less. You could call it one of the most important Facebook ads best practices. Slideshow ads offer an easy way to create short video ads from a collection of still photos, text, or existing video clips. As a result, a lot of businesses don’t take their visuals seriously and put up an image just for the heck of it. People who save in-store offers will also get reminders before the offer expires, but also when they’re physically nearby the store (as long as their phone has location sharing enabled). Following the Facebook best practices could help you increase engagement.. Due to the massive reach, Facebook gives you the immense marketing possibilities. 1. They display like many other Facebook ad formats, natively in users’ News Feeds: Facebook offer claim ads are available on both mobile and desktop in three different formats: These can only be used on a website, and only by Pages with at least 400 likes. In another study, it was shown that 85% of consumers say that color has a strong influence on their purchasing decision. See your business efficiently grow its ROI potential by following four of the most effective Facebook ad practices used today. Targeting High-Quality Patients with Facebook Ads for Dentists. Pages Page Posts & Publishing Page Shops Appointments Events Jobs Ad Products Augmented Reality Ads Automated Ads Automated App Ads Automotive Inventory Ads Collaborative Ads Dynamic Ads Offer Ads Lead Ads Travel Ads Ad Formats Carousel Collection Instant Experience Link Ads Photo Ads Playable Ads Slideshow Video Ads Ad Placements Automatic Placements Facebook News Feed … New: Benchmark your post-click performance for free. Combine paid campaigns with organic activity. If your ads are reaching a small number of your audience, you may want to tweak your targeting strategy. Focus on Writing Better Copy. But, do keep in mind that when done right, FB video ads can and do surpass image ads. When deciding when to run your ad, give people at least a few days to see, save, and claim your offer. This will help you filter down and find those ads that actually give you a high return on your investment. And as you move forward you can get rid of any poor performing ads and replace them with better ones. They created a custom audience made up of recent blog visitors, They only targeted blog visitors who were using iOs devices such as iPhone and iPad, They promoted only the successful episodes of their podcast, But, do keep in mind that when done right, FB video ads can and do surpass image ads. In the earlier days when radio and TV were big, advertising involved a lot of guesswork. Viewers can save each offer ad type by clicking the three dots in the top-right corner of the ad and clicking “Save offer:”. Target Your Ideal Audience. A person who saves your offer will be reminded about it on Facebook up to 3 times, depending on their personal notification preferences. Use calls to action: A range of call-to-action (CTA) buttons are available for Facebook and Instagram ads. The first 10 seconds of your video are very valuable. Review ad specs, learn best practices & see examples. Facebook gives you the freedom to reach your existing leads by remarketing to them, which can make your advertising strategy even more impactful. Source: Plantsome on Facebook. Begin with your brand: We've noticed that ads with the best performance tend to put their key messages at the beginning of the ad. If someone does need a … A discount is more... 3. Select the ad type you want to create. Put your logos or brand elements at the start of your creative. If it doesn't speak to their needs and wants, then they'll ignore … Creating Facebook Messenger Ads is similar to creating other ad types, so we’ll cover this quickly. Are looking out to discover and learn more about your type of content, Are curious about what you sell and how your products can help, Are more than receptive to your marketing messages, What kind of social platforms your target audience currently uses, How many types of languages they typically use, What kind of communication they depend on, What content excites them the most and how they engage with it, Target your ads in a more profound manner, Craft a super-relevant ad copy that gets results, Remember, knowing your audience well goes a long way when it comes to running. First and foremost, you need to be clear on who exactly you are targeting. That’s the only way you will experience a positive return on investment. Make sure your headline is attention-grabbing and features the value of your offer. Let’s now look into 7 Facebook ads best practices that not only help drive targeted results, but also bring down the chances of failure. In fact, you could start a campaign with as less as $5 and start seeing some results. As a result, a lot of businesses don’t take their visuals seriously and put up an image just for the heck of it. Use persuasive imagery right in the beginning to make that impact. However, there are two details to consider before creating an ad: Here’s a look at one company who saw great success with Facebook offer ads. Get Visual Examples of All Major Ad Formats on Google, Facebook, LinkedIn, and More. We optimize dental Facebook ads to target using age groups, special interests, income levels, … Your email address will not be published. No, they actually created a custom audience made up of Facebook users they were sure of. With 2.41 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. They can prove to be a powerful part of your core video marketing strategy. But rather have a long-term strategy. Grow Your Newsletter List. Once you find these ads, you can easily tweak them to improve the results and get more out of your total ad spend. Offer ads are meant to get people into your stores, either online or in person. Facebook has an incredible wealth of information about the interests,... 3. Rather, it can help you get the most out of your advertising budget if you can keep tweaking your campaign to improve it. Users who save online offers are reminded to use them when they switch devices and again before the offer expires. Even well-designed Facebook ads can fall flat without a proper CTA. From June to November 2017, the campaign produced: Swish’s campaign proved that Facebook offer ads are a powerful way to induce trials for products and make an impact on sales. Each ad variation of your ad that you choose to split test takes you one step closer to higher profits. ... as your messages will be directed exactly to those that are expected to be interested in what you have to offer. So spend time coming up with the right one. But it still has a number of variables that you need to get right. Facebook Offer Ads Best Practices can offer you many choices to save money thanks to 17 active results. Mainly because brands feel the more people they reach, the better results they’ll get. With a whopping 93% of marketers depend on the platform for their advertising needs. As noted, Facebook offers a huge range of advertising objectives... 2. Because your. However, things have changed since social media came into being. Many Facebook offers include description copy at the bottom of the ad announcing a limited time offer: Some even include an “offers remaining” count, or a specific expiration date corresponding to the end of the offer: Any of these details can motivate potential customers to purchase if they know time or quantity is limited. They’re laser-focused on achieving one single goal. Yes, there are ways to improve your Facebook organic reach, but if you want quicker and more definite results, the answer is Facebook advertising. 1. Take a look at these examples below. For the most up to date ad specs and targeting options so you can create the most optimized offer ad, refer to the Instapage digital advertising specs guide. Their images were: You should also choose the right colors to elicit the right emotions from your target audience. You want to connect to users who…. Because people usually leave within the first few seconds of a video if it doesn’t interest them. Sometimes you create videos that take a little time to get to the meat. We use cookies to give you the best experience on our website, deliver our services, personalize content, and to analyze traffic. Facebook ads are popularly known for being visual. And that’s exactly what happens when the image and copy don’t match. But using an image that is irrelevant to the ad copy is a mistake that can cripple your campaign. All in one place. This is why it’s important that you have a call-to-action or CTA that resonates with your main goal. Reach new people. It doesn’t give Facebook users the experience they deserve. Slideshow ads. People who claim in-store offer ads receive a barcode or QR code that is pulled from a mobile device at checkout: Users also get an email with the offer details, in case they prefer to print it out. Best Practices. Remember, knowing your audience well goes a long way when it comes to running successful Facebook ads. If you want to create Promoted Messages, select the “Messages” objective. So make sure to catch their attention with a strong start. As for setting the budget, there are no hard and fast rules. 7. Best Practices for Boosting Facebook Posts. Facebook makes ad monitoring a walk in the park, which is why you should make use of it to see if your audience is actually connecting with your ads. is not as easy as it sounds. People are also more likely to share offer ads, which helps further extend your reach. However, a good image is useless if it isn’t accompanied by an equally good copy. You’ll have to consistently work on improving your ad campaign with experimentation. Here are some useful tips to effectively leverage Facebook video based ads…. Most of the time, having a clearly defined audience makes more sense, neither too broad, nor too narrow. Try the worlds most advanced landing page platform today. So if you do not add video to your Facebook advertising mix, then you may be leaving money on the table. Analyzing this data will allow you to…. Contact us today for a free consultation. When you create a campaign with the Facebook Ads Manager, the first thing it asks... 2. The more ad variations you split test, the more sure you are of your campaign. Write for Your Audience, Not Yourself: When you're writing your Facebook ad copy, you should ensure it appeals to your buyer, not copy that crosses off your sales list. Facebook offer ads complement any digital marketers advertising strategy when there’s a potential purchase on the line. These people are already familiar with your brand and they know what you and your products stand for. Common support topics. So when compared to other leads that don’t know much about you, here even a little nudge can prove to be a big push. So, they load well even for people on slow internet connections. Keep the language natural and direct, and avoid any unnecessary steps for customers. Just posting on Facebook isn’t enough anymore, and unfortunately, neither are traditional Sponsored Posts in some cases. You couldn’t really gauge the response of the audience. Candid offers 25% off their starter kit: And Yumi offers six jars of their baby superfood for free with purchase: Photos or videos of people using a product or service often perform better than photos of a product or service by itself: (Note: Your Page’s profile picture will show next to your offer in most places, so it’s best not to use the same photo for both.). It completely depends on the kind of risk you can take and how well you know your audience. People who claim mobile offer ads receive a discount code, are sent to a website to shop, and can use the offer code at checkout: True to its name, these ads can only be used in a physical store. Viewing your ads’ performance data is easy in the Facebook Ads Manager: Whether it’s your first Facebook ad campaign or 100th, you should always focus on improving your ads instead of starting a fresh campaign. First, let’s learn why video is fast becoming the most important asset for any ecommerce business looking to grow. As the name itself suggests, Facebook leads ads are a great tool to grow … Make it worth watching. However, if you go deeper, you’ll find that a stark difference between the both. We at LYFE Marketing put these Facebook ads best practices to good use everyday. Ever wonder why a stock photo doesn’t work as well as a real, natural photo? Before you place your ad order, though, there are some rules and best practices to consider. Visuals (i.e. When someone saves an offer, it’s stored in their Offers bookmark to use later and reminded about it on Facebook up to three times (depending on their personal notification preferences). The ad offers $5 when you sell your old shoes, and the photo and text reinforce that message. Set Up a Facebook Marketing Funnel. Required fields are marked *. Reach new audiences, encourage them to shop, and boost your sales by promoting an offer ad that Facebook users can’t ignore. This doesn’t mean it’s rocket science. Use an audience targeting strategy that helps you refine over time. So whether your Facebook ad campaign is aimed at generating more engagement, traffic, leads or sales, you need to think long-term in order to avoid losses. It is true that fb ads are very cheap but for putting ads on fb many people waste money on testing ads. Boost Posts That Drive Engagement Like Shares It not only gave you more control over the performance of your ad campaign but also helped you adjust it accordingly. This analytics feature provides insight into how many people view your offer, how many click it, and how many redeem it if you’re using a Conversions or Store Traffic advertising objective. Whether you’re trying to generate more leads or achieve higher sales, you have to direct your users to a clear call-to-action. Then click “Continue.” They intended to raise awareness and encourage customers to visit a retail store to make a purchase. Remember, every single one of the Facebook ads best practices you apply will give you better results when your budget is in place. Here’s an example of an ad that gets many things right, including the use of language. Use product imagery to target people who have visited product pages on your website. Get the latest trends, tactics, and thought leadership for advertising conversion and post-click automation. Depending on the concept or goal for your ads, arrange a set of cards that are visually engaging (for photos) or enticing to watch (for videos). The latest ones are on Mar 26, 2021 9 new Facebook Offer Ads Best Practices results have been found in the last 90 days, which means that every 11, a new Facebook Offer Ads Best … Facebook offer ads tips & best practices. Their images were: Getting the right visual for your Facebook ad may seem like a struggle, especially when you’re into. One of the best things about using Facebook ads is the fact that you are not limited to a certain type of marketing. 7 Facebook Ads Best Practices to Create Engaging Ads. In fact, according to HubSpot, those successful Facebook ads have almost the same elements. Making it an integral part of a profitable Facebook ad. Give viewers exactly what they are looking for so that they continue watching your video. And testing your ads to find the poor ones does fall under essential Facebook ads best practices. You can try…, Targeting a different kind of audience or create a custom audience, Increase or decrease your budget based on the response, Change the schedule to improve chances of success, However, if you don’t keep a tab on your campaign and its targeting, then you’re bound to lose more than you gain. Whether it is targeting your ads or choosing the correct format, you can’t ignore the important areas.