© 2021, ManyChat, Inc. EXAMPLE: “Congrats on getting engaged!” To be high converting Facebook ad copy, the copy has to be effective at creating leads or persuading a prospect to buy something. Users won’t know what to do with it. Make sure your ad tells me what I’m going to get if I click, what problem you’re going to solve, or how I’m going to end up feeling as a result of what you’re offering. Now that you’ve got some great Facebook ad examples to model, you might want to dig deeper into how the different Facebook ad formats work. Through storytelling and data-driven content, his focus is providing valuable insight and advice on issues that prospects and customers care most about. Let’s get straight to the punchline: if you’re running ads on Facebook, you want results. The Facebook ad specs for single image ads are split into two: without link and with link. The reminder of a new season requiring a new wardrobe gently pushes people to take action and hit the “Shop Now” button. If your ad copy isn’t good enough, they won’t click the ad. Plus, know what makes them eye-catching and how to apply it to your Facebook ads. Here are seven tips to crafting the best Facebook ad copy and ad examples you can use to inspire your next social media campaign. Just like your Facebook ad copy needs to be relevant to your target audience. The right Facebook ad copy can have a dramatic affect on the performance of your ads! You won’t use every single one of them in each piece of copy you write – you’ll see that it’s pretty hard to combine #4 and #5 (but not impossible). Facebook is noisy, yo! Why It Works: The ad copy is short and conversational in tone. These are the oldest type of ad in the book. Think about how you can guide your audience through the steps they need to take to make a purchase. Facebook Ad Copy. So, please mind the Facebook ad copy’s length. Privacy Policy. It also needs to be relevant to your post-click landing page. Facebook and Instagram ads are complicated AF – but I’ve created a simple, Facebook Ad Copy: 5 Steps to More Conversions. The more tailored your ad is for the right person, the more likely they’re going to act on your offer. Examples. Whether you’re new to ad copywriting or an experienced copywriter, these tips and ad examples above can help improve your social media campaigns, create brand awareness on social, and fill your funnel with warm leads. No more, no less. Including a timeframe in your Facebook ad copy immediately triggers anticipatory regret, which in turn can lead into a conversion. They also know what to expect from you. To prove it, the social media giant used a 20% rule that required no more than 20% of ad copy to appear on ads. Start by familiarizing yourself with the website’s ad specs, then better understand your own brand. I don’t even know your business’s name and I don’t need to right now. And thanks to my lovely clients who depend on me and my skills to get results, I’ve gotten very good at something I hate doing. The ad continues to highlight specific features that their potential customers care about when buying bed sheets. At first glance, I was surprised to see that the ad with lengthier copy below had out-performed the short-and-sweet version with a “Free Guide” call to action. Don’t stop until that timer goes off! Sadly there are no Facebook ads without some text. Facebook advertisers often focus on the visual creative—the video or the image—but the ad copy is equally important. Though some may not like all caps text, it really does capture attention. Tweak the text and visuals to match who you are, then share across Facebook to let the world know. If your image contains more than 20% text, you will receive “reduced delivery” (according to the official Facebook ad specifications).Note that Facebook ignores the text in the body copy of your ad when it does is 20% calculation. then you’re going to keep scrolling right on past my ad. What makes this ad work? Get your audience to stop scrolling on their feed. According to the rumors, the social network was considering doing away with the “20% text rule”. That’s exactly what I was hoping you’d do. Narrowing down these specifics — knowing who the segment was and what dresses and jumpsuits they liked — allowed the online retailer to create copy that resonated with potential customers. Site Terms. Lately, Facebook turned out some new requirements for custom audience data( June, 2018) however typically it will not influence those firms utilizing their very own information accumulated by e-mail, sales groups, or companions. Relate copy and ad creative to tell a story, Make different ads for different audiences. Facebook says as much on their Ad Copy Cheat Sheet: Without the ad copy, your ad will be much more confusing. Both ad creative and text working together can help an audience feel better about clicking through on your offer. Once on the AD level and you are creating your ads text and headline, SPEAK DIRECTLY TO THEM! You can’t just throw an image and some decent copy together and call it a day anymore. Most of us aren’t in the business of ending human suffering. Stay up to date with the latest marketing, sales, and service tips and news. And the better they can envision it, the more likely they’ll believe it’s for them and buy it. State what you know about them! (Thanks guys!). Creative Credits. Facebook Ad copy should be short, sweet, and—most importantly—relevant to the specific audience you’re targeting and ad you’re running. Whether you have a free trial or an ebook download, your landing page should match your Facebook ad. If you don’t have the problem that my business helps people solve, then I don’t want you to click on my ad because I don’t want you to bring down the conversion rate on my landing page. Crew. Consumers come with short attention spans. What are you more likely to click on: A snappy, witty message with a video of the product or service attached to the ad, or a long wall of text explaining three different concepts with an image at the bottom? Michael is a SaaS Marketer and SEO living in Guadalajara, Mexico. It’s your opportunity to engage your audience and drive them to take action. How to write Facebook ad copy that gets the RIGHT people to click: Get it inside Absolute FB Ads + Support Group. Headline : A short piece of text that appears in bold below your ad creative (and beside your call to action) 1. Increase page views with beautiful design and well-written copy. New life changes. That’s because there’s a science behind it. If your ad has really strong visuals but the copy is mediocre, you’re missing out on a huge portion of your market that’s more likely to read your ad. Miller’s Roast Beef, a family-owned sandwich shop based in Rhode Island, offers this conversation flow after sending a Sponsored Message to maintain a consistent tone, but a big part of its value is that the message is recognizable and connects with the potential customer. In this article, I list 15 Facebook ad copy examples. If I can do it, you can do it. Primary ad copy: If the readers’ eyes are scrolling down, this copy will be the first part of the ad that they see. At the AD SET level of your Facebook ad, under DETAILED TARGETING, type in “engaged” then select the “recently engaged” relationship status option. For example, like the 5 Napkin Burger example below. Google. Pain + agitate + solve In this article, I will go over several tips for writing social media ad copy that converts. Write everything that comes into your head. There is no one call-to-action formula that can convince potential customers to convert. The image is what draws the eye, but the ad copy is what seals the deal for the click. Understand and Reflect Your Customer’s Struggle… Specifically. (Surprise, surprise.). Good ad copywriting can persuade your audience to click through to your website. The landscape of Facebook is way overdeveloped. If they’re scrolling through their news feed, you may only have a few seconds to get your point across, so it’s important to keep your ad campaign as short and sweet as possible. A limited time offer. I love Facebook ads. Facebook ad copywriting strategies The following are tried and true copywriting strategiesthat can be applied to your ads to instantly make them yield better results. New announcements. Originally Published Apr 13, 2020 8:00 AM, updated at Apr 21, 2020. People who are struggling with Facebook ads probably aren’t losing sleep over it (I hope!) 10 Techniques for Writing Effective Long-Form Facebook Ad Copy 1. Yes, I know. One way to achieve a consistent brand tone is to use Facebook Messenger ads to not only create a conversation after someone clicks your ad, but also creates a more fun and inviting experience for consumers, which can help with conversion rates. eep your message focused on one concept, and aim to use minimal copy. So that means that people are “suffering” in some way, and you’re there to end the suffering. When writing Facebook ad copy, it helps to create different ads for different audiences. If you want to keep your ad copy short and sweet, you can run click-to-Messenger ads attached to a bot flow that helps you share the information a customer needs to encourage a purchase. For each rule I’ll also give you an example so you can see some of these techniques in action. You stopped scrolling, the message resonated with you, and now you’re convinced to buy a product from this new-found brand. Seven effective Facebook ad copy tips 1. There are four key areas where you can insert text. And part of that puzzle is the ability to write effective Facebook ad copy. If you worked hard on your branding, the name of your program or service, a pithy slogan or your spirit animal, that’s awesome. CTAs are often integrated as a button in your ad.However, there are cases where a brand will add a CTA in their ad copy in addition to the button. With the emphasis on using as little copy as possible to entice readers, ad copy has to target specific types of users. . Check out these simple tips to create copy that converts. So if people in my audience are “suffering” even the tiniest bit, then your peeps have GOT to be in some kind of minor emotional pain. 1) J. In this case, Parachute sheets contain no harmful chemicals or synthetic softeners, and more. One of the best practices in writing an ad copy is to focus on the audience. A lot of people hate it just as much as I do, so they’re happy to hand that part off to someone else. If you want to use classic tools like paper and pen, go wild. He’s inspired by learning people’s stories, climbing mountains, and traveling with his partner and Xoloitzcuintli. A few months ago, whispers about a test that would change the way brands advertise on Facebook started spreading. A terrific technique is to compose Facebook Ad Copy around studies that you might currently be competing spun clients. not my thing. The copy, together with dynamic Facebook ad targeting, helped the retailer achieve a 75% increase in return on ad spend, and a 33% decrease in cost per purchase. If you follow these 7 simple steps to write incredible Facebook Ad copy, you’ll be lightyears ahead of the majority of your competition, and your results will speak for themselves. Don’t be afraid to include copy that may seem over-the-top obvious like “Click here to sign up” or “Grab your free guide here:.” Lots of people need step-by-step instructions – give ‘em what they need! One of the best Facebook ad copy best practices is to use simple language that a third-grade student would understand to present your point clearly – what problem you are addressing with your product or service, and why it is the best solution for that problem. Facebook Ad Copy: 5 Steps to More Conversions 1. Something that pops in this ad is that certain words are written in ALL CAPS. Don’t try to be clever – just be clear.. Facebook is noisy, yo! (Note: all of my examples aren’t necessarily from Facebook ads….but they could be because they really are that good). They add a sense of urgency to the message and keep the offer top-of-mind to consumers, since they only have a short time frame to take advantage of the offer. There’s no room for any messaging that I need to think about to understand. Michael Keenan Relate copy and ad creative to tell a story. Test different CTAs with each audience when putting together your ad campaign to get closer to the conversion rates and sales you’re looking for. If you were reading a page from your ideal customer’s... 2. If you’re in the life coaching, health and nutrition, personal finance, or tons of other industries, writing emotional copy is going to be pretty simple. However, Facebook is the place where people come to have lengthy political discussions, bare their souls, and pass along the viral news. (Just you wait, Pinterest advertising. (Note: all of my examples aren’t necessarily from Facebook ads….but they could be because they really are that good). Asking questions is a smart move in the face of Facebook’s algorithm which emphasizes engagement.Just peeking the number of shares this post scored relative to likes and comments, discussion-based ads promos are a proven way to get people talking. Melodramatic much?? Think about the fears people have, the mindset issues that are holding them back, or any emotions they might be feeling that would make them your ideal customer. This works for any industry anywhere. They do NOT belong in your ad copy. No fluff, just a clear call-to-action to get their hands on your free content that will allow them to [insert the solution you provide]. If you’re spending money on a Facebook ad, you want to make sure it does its job. Click below to access this on-demand masterclass and see exactly how I sell courses on autopilot for my consulting clients. I seriously geek out over targeting. The ad copy supports the image. (Click image below open). Below you’ll find my top five rules for writing truly effective Facebook ad copy. In Facebook ads, the rule of thumb is for marketers to focus on the image. A little effort, though, goes a long way. Ask yourself the following questions before you begin crafting your campaign: This can be a lot of stuff to pack into one ad. The image is the most important thing. Launching a Facebook ad campaign is fairly easy. It can invite an audience to respond to your ad and your products, and inform people what will happen after they click.
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